Social media marketing requires a lot of planning, brainstorming and execution in order to make any page stand out. The term Social Media Marketer is not limited to posting images and writing captions, it encompasses a whole lot of strategizing to come up with the right plan for the brand. It is important to remember that each brand is different and for every brand a different strategy needs to be adopted. One cannot use the same methodology for all brands and expect each one to work. This is why Social Media Marketing is not a simple affair, professionals may make it look simple, but there is a lot of hard work behind each post.
At Hi! the focus has always been towards providing a nuanced and customized approach to each brand. The company believes in Brand Storytelling, such that each brand page speaks for itself. The approach towards each brand is an open approach, wherein experts take in the information and design a strategy that resonates with the brand image. The image that is built on social media is going to have a lasting impression on the target audience and if you are looking to convert this audience into customers, it is vital that they have a sense of belonging with your page.
When we talk about social media, there are different steps such as product photography, videography, graphic designing, content writing and page management. Hi! has successfully provided all these services to their client and managed to create a unique identity for each brand. One of their clients is Infign, which began as an online store for uniquely crafted, wooden products. Infign offers a range of products such as luggage tags, coasters, organizers, wall clocks and much more. Over time the brand grew substantially and today it has branched out into its own website with the option to purchase directly. Boasting 9400 followers, Infign is on the road to becoming 10K soon! Efforts of the hardworking team of Hi! made this feat possible for Infign and helped it gain massive popularity.
Another important aspect of a good social media strategy is to make the page attractive and appealing to the masses. It should create a persona that resonates well with each customer. The team behind Hi! gives a lot of thought to this and thus comes up with winning layouts that will attract any potential customer that lands on the page and convert them into a lead. This again is made keeping in mind the requirements of the brand, their target audience and the brand identity.
To conclude, social media marketing is the ‘in’ thing to do, however it is not something that can be done easily by everyone. It requires a special understanding and a professional approach, especially if you are looking to enhance your brand image and identity and if you wish to attract more customers. Remember, everyone can take images and post them, only professionals can pull in the crowd! So invest in a professional social media marketing company today!